A new beginning is looming for Durban’s beachfront. The eThekwini Municipality has appointed a developer for the long-term leasing and redevelopment of Erf 12281 Durban, otherwise known as “Joe Kools,” located at 137 Marine Parade.
This follows the Municipality’s Proactive Land Release Strategy through which it invited industry proposals in November last year. The successful proposal secured a 45-year lease for the redevelopment of this iconic property.
The redevelopment aligns with the Municipality’s Inner-City Local Area Plan, which emphasises protecting and enhancing the beachfront as a key tourism asset, said Mayor Cyril Xaba.
“This project will transform the property into a modern facility while retaining its charm and appeal,” he said.
“The project will retain current national tenants under the Famous Brands umbrella, including Wimpy, Steers, Fishaways, and Milky Lane. A new Mugg and Bean restaurant will be introduced, with additional tenants to be confirmed as construction progresses.”
Details of the construction timeline and programme will be announced, but the property will remain operational for the upcoming holiday season, Mr Xaba said. Construction is anticipated to start after the Easter holidays in 2025, subject to necessary statutory approvals. The redevelopment is expected to create approximately 80 jobs during the construction phase.
Mr Xaba said the municipality was committed to ensuring that all existing jobs were retained. He added that additional employment opportunities will be created as the new building will be 68% larger than the current structure.
“This expansion will attract new tenants, further boosting local businesses and job creation. The Municipality remains committed to driving economic growth and urban revitalisation through strategic property initiatives. This redevelopment is a significant step toward realising the municipality’s vision of creating a vibrant and thriving beachfront for both residents and visitors,” said Mr Xaba.
The municipality has also finalised supply chain management processes for the redevelopment of the old Funworld Site. A formal announcement regarding this site will be made in due course, the mayor said.
