The Durban tourism summer campaign was launched at the Coastal Beach Resort at Umgababa Beach, south of Durban, on Wednesday, September 11.
eThekwini Mayor Cyril Xaba said the campaign, dubbed “Endless Waves of Tranquility” seeks to ensure that Durban remains at the top of the minds of tourists while the theme calls on everyone to intensify campaigns to showcase Durban’s hidden gems to both domestic and international visitors.
“No effort must be spared to promote the city’s attractions including township and rural tourism products, parks, walking trails, game reserves and the rich cultural heritage that makes the city a melting pot of culture,” Mayor Xaba said.
During the launch, Durban Tourism unpacked festive season plans including holiday packages and safety measures that will be implemented during the summer. Projections indicate over 1.3 million visitors are expected to flock to Durban during the 2024/25 summer season. Mr Xaba said there is an estimated occupancy rate of more than 65 percent.
“Projections indicate a direct spend of around R2.5 million contributing approximately R6.3 million to the GDP, while creating about 11 423 employment opportunities. Tourism is one sector which has a multiplier effect on the economy,” Mr Xaba said.
He said it was important to support the tourism sector as it was a major contributor to job creations. He cited the Coastal Beach Resort in Umgababa as an example, saying the establishment started in 2015 as a Shisanyama (an African braai experience) and by 2021 it had developed into a fully-fledged resort offering 25 accommodation rooms, a restaurant, lounge, pool and events venue.
“The city will continue to support employment creation in the tourism sector. Rural and township development also remains an important element for the city,” he added. “The city’s diverse culinary scene is also a draw card for tourists looking for affordable, quality cuisine. When people decide to visit a country or city, they want to immerse themselves in the culture of that area. Food is an integral part of cultural identity and Durban offers exactly that.”
He said Durban is prepared to deliver a safe and memorable summer holiday season.
Mr Xaba reassured visitors and residents that measures are in place to guarantee the safety of all, highlighting the progress of smart policing and how it will use technology to proactively prevent crime.
During the launch, attendees experienced some of the activities offered at the resort such as horse riding along the beach. Nearby tourism offerings including shark diving, Splash Waterworld, deep sea fishing, and African Watersports Aliwal were also highlighted.
